The BBC Everyday IPA kit is a one gallon kit with a jug, racking cane, thermometer, airlock, sanitizer, grains, yeast, hops, hose and a screw cap with a hole for the hose. The instructions are really well written. I picked up a 3 gallon pot for the mash and brewed my first batch on 12/29/11 I was pretty enthralled with the fermenting when it first took off. I think that's what hooked me more than anything.
Bought a few more six packs of weird stuff so I'd have enough bottles to put my brew into and compare to. I got a capper and a gross of caps online too. Very optimistic at this point already.
And was I happy with the results. Popped the first one on 1/23/12 and was very pleased with the results. Not as hoppy as Latitude 48 or Hop Ottin, but more more to my taste.
Started hitting Google and learning everything I could. Ended up with Dave Miller's books and planning my next brew.